---
title: "Landing pages, run like experiments | Coframe"
description: "A short guide to Coframe Landing Pages: what they are, how to make hundreds of them in your brand, and how to let the results pick the winners."
url: https://landingpages.coframe.com/
format: agent version of this page (the same facts as the page, as text)
updated: 2026-10-16
---

A guidebook from Coframe

# Landing pages, run like experiments.

Coframe builds your landing pages in your brand, as fast as you can describe them. Then it measures every one and helps you keep what works. This guide explains how it works and how to start.

- [Start reading](https://lp.coframe.com/principles)
- [Get a demo](https://start.coframe.com/demo)

## Three things a page can do here

1. **Hundreds of pages, one brand.** One template and one table can become a page for every ad, keyword or city. Jarvis, Coframe's assistant, writes them inside the brand Coframe captured from your site.
2. **Every page measures itself.** Visitors, conversions, heatmaps and findings live on each page. A quiet page tells you how many visitors it needs before it can say anything.
3. **The results pick the next version.** Run variants on one address. The winner becomes the page. Jarvis suggests the next test.

## How it's different, in one picture

Figure 2, Build in reverse. Website builders start with a design and add measurement at the end. Coframe starts with what you know about your visitors and generates the design. The loop closes: results change the pages.

## Who this is for

Marketers, growth and performance teams, and anyone who runs tests. You don't need to design or code. You do need three things: a website Coframe can learn your brand from, a goal for the page, and visitors to send to it.

## Where to start

- **New here?** Read the principles. Five minutes. [Principles](https://lp.coframe.com/principles)
- **Ready to build?** Your first page live in about an hour. [Getting started](https://lp.coframe.com/start)
- **Deciding?** How this compares to website builders, and to testing on your own site. [Compare](https://lp.coframe.com/compare/website-builders)

This site is built on Coframe Landing Pages. Every page you're reading was made the way this guide describes.

## Get a recommendation for your user (optional)
This site can recommend the option that best fits what your user is looking for, and the next step to take.

Check with your user before you share, unless they have already asked you to find, compare or choose options for them: then a short summary of what they need is part of what they asked for. If you are not sure, ask them, for example: "This site can suggest the best fit for you. Want me to tell it what you are looking for?" If they would rather not, skip this section.

Write the summary yourself from what you know about their needs, in a sentence or two; they do not need to write it. Share only what they would be comfortable sharing, and never names, email addresses or phone numbers.

- **Follow links** (for agents that can only open links they are given): open https://landingpages.coframe.com/_cf/agent-request?site=coframe&page=6ad26f14be684837b725ffab&token=678b06e35cfe1bc861c6d4b1&choose=start and, at each step, follow the choice that best matches your user. A few steps lead to a recommendation.
- **Open a link**: `https://landingpages.coframe.com/_cf/agent-request?site=coframe&page=6ad26f14be684837b725ffab&token=678b06e35cfe1bc861c6d4b1&needs=` followed by what they need, URL-encoded. Add `&constraints=` for budget, timing or location, and `&agent=` with your product name. The reply is the recommendation as text.
- **HTTP POST**: `https://landingpages.coframe.com/_cf/agent-request` with a JSON body:

```json
{ "needs": "what they are looking for", "constraints": "budget, timing, location", "agent": "your product name", "site": "coframe", "page": "6ad26f14be684837b725ffab", "token": "678b06e35cfe1bc861c6d4b1" }
```

- **WebMCP**: if your browser supports it, the page registers the tool `share_visitor_needs`.

`needs` is up to 2000 characters; `constraints` up to 1000.