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Landing pages, or tests on the site you already have?

Coframe does two things. Experiments improve the website you already have: Jarvis changes headlines, layouts and flows on your pages, and visitors are split to see what works. Landing Pages builds new pages that Coframe hosts on your domain. They share one engine and one way of reading results. Here is how to choose.

Two sides. Experiments, CRO on the site you already have: your website plus one line of code, the Coframe snippet your engineer adds once; Jarvis changes headlines, layouts and flows on your pages, and visitors are split Control versus A and B, with results in days or weeks. Needs a site with traffic and one engineer. Landing Pages, pages Coframe builds and hosts: a brand and a goal captured from your site; Jarvis builds the page in real code on go.yourbrand.com; ads, email and social send visitors straight to it; variants and results use the same engine as Experiments. Needs a URL and a DNS record, no code on your site. Same engine, same math: start on either side and add the other when you are ready.

Tap the diagram to open it full size.

Landing pages vs experiments: two places to work, one engine underneath.

Side by side

Where it runs

Experiments on your site
Your website
Landing Pages
Pages Coframe builds and hosts, on your domain

What you need

Experiments on your site
One line of code on your site, and traffic
Landing Pages
A website to learn your brand from, and one DNS record

Who has to help

Experiments on your site
An engineer, once
Landing Pages
Nobody, unless you want your own domain

Best for

Experiments on your site
The pages that already get your visitors
Landing Pages
Campaigns, launches, and pages at scale

Time to a first page

Experiments on your site
Days, after the snippet is live
Landing Pages
About an hour

Time to a first result

Experiments on your site
Depends on your traffic
Landing Pages
Depends on the visitors you send

Start with landing pages when

  • Your snippet is waiting on a security or IT review.

  • You're launching a campaign and need pages this week.

  • You want to test offers and messages before you touch the main site.

Start with experiments when

  • The pages you want to improve already exist and already get traffic.

  • Your biggest wins are on the home page, pricing or checkout.

They connect

A landing page can join your experimentation project, so its results sit beside your other tests. The winner of a landing page test becomes the page. What you learn on a landing page carries over to the main site. Most teams end up with both.